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Shopify Variant Creation API Limits
Shopify Variant Creation API Limits

Important notice on variants limitation on Shopify

Peter Kiss avatar
Written by Peter Kiss
Updated over a week ago

What is the Shopify Variant limitation?

On March 14th, 2019 Shopify has introduced a limitation to the number of the usable variants for users to 50,000 along with a throttle limitation of 1000 variants per 24 hour period, once a shop has reached 50,000 variants. 

Please note that while in Syncee, we ount the number of managed products and not the variants, in Shopify each individual variant will add a count of 1 to the overall number of variants on the shop. For example, if you have 10,000 products and each product has 5 variants, you will have reached the limit.

In this limit, all products are counted that have been uploaded to your store, even if they are from another source, not only from Syncee.

There is no limit for Shopify Plus users and this limitation is on Shopify's side only, our app has no such limitations.

What can you do if you are affected by the variant limitation?

  • Syncee advises you to contact the Shopify support team about the limitation. You can try to ask them to increase your limit.

  • If you have a lot of products, unique inquiries, and you have already thought about subscribing to the Shopify Plus Plan, now it can be your time. Those who use this pricing plan are not affected by the limitation

  • Remove some products that are not selling to make room for other products that could sell better.

If you have questions or requests regarding this variant limitation, please contact Shopify support here

The limit is only lifted in certain instances when specific requirements are met, but we always suggest contacting Shopify for further clarification.

Types of shops that would not qualify for exemption:

  • Dropshipping or print-on-demand shops

  • Shops with a large product catalog that makes sales for a small percentage of the variants in that shop

  • Large general shops with no specific niche (for example, "everything under the sun" stores)

Types of shops that may qualify for exemption:

  • Automotive part shops (many unique SKUs, large catalog)

  • Paint shops (many unique SKUs due to different sizes of cans and colors)

  • Other specialty stores (large product catalog) that are not dropshipping or print-on-demand.

Should you have any questions or need any assistance, let us know via the in-app chat or e-mail at

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